Digital strategy

Content creator

Creative storyteller

Write time at the write place!

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Driving digital transformation

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.


How did I help this company launch an initiative to reduce its carbon footprint and go purely digital.


Designing content for print, web, and apps. And then connecting the mediums by optimising workflows.


My strategic approach to corporate initiatives saved resources while leveraging existing software skills.

How can I help craft your story?

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

Practical. Innovative. Passionate

A skilled communicator combined with technical proficiency.

From the press

Musings from every day life.

Breaking the ice

I resemble an ice carving; silent, apparently lacking human emotions. With persistent global warming it would be a matter of time before I melted away…

Another day in Cuba

Today’s highlight is the road train. A big toy train with three open bogies. We leave the hotel at 10 am sharp Cuban Standard Time.…

Basic rules of driving

Some drivers break rules most of the time; they dismiss road signs, crisscross lane markings, and threaten human beings in other vehicles. Today I will…

Women are right. Always!

There is no woman in sight. If a man stands in the middle of a forest and says something, is he still wrong? [A quote…

Creative imagination

I read this story and it stayed in my mind. It’s also the punch line in a TED talk. A young teacher was conducting a…

On making dosa

Dosa is another heavenly food item from India – the land of mystery and more recently, outsourcing! The humble dosa originated in Kerala (South India).…

Peep. Mum’s the word!

The highlight of Chitra’s New York trip was lunch. Hunger pangs dug in when her car entered Holland Tunnel on the way to a rain-soaked…

Carroms, anyone?

Chitra is mean. It all started with that stupid carrom board*. One fine evening Chitra and I had the urge to go and eat at…