Copywriter

Digital publisher

Designer / Developer

Design for content. Content for design!

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

A skilled communicator combined with technical proficiency.

CREATIVE SOLUTIONS​

How did I help this financial company launch an initiative to reduce its dependence on print materials and go digital.

INTEGRATED PUBLISHING

Designing content for print, web, and apps. And then connecting the mediums by optimising processes and workflows.

OPTIMIZED PROCESSES

My strategic approach to corporate initiatives saved time and money while leveraging existing workflows and skills.

‘Write’ time at the right place!

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing, instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Driving digital transformation

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.

From the press

Musings from every day life.

Women are right. Always!

There is no woman in sight. If a man stands in the middle of a forest and says something, is he still wrong? [A quote I borrowed from a speaker in TED.com who in turn took it off a T-shirt which passed him on the street.] The wife is always right. …
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Freedom at 10

Women think way far ahead. They plan, plot, and gently let their men loose in a maze that resembles their mind! And those pour souls believe they are getting away with ‘it’. It could be anything from an iPad to an unsupervised visit to Costco or Best Buy. These two …
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Peep. Mum’s the word!

The highlight of Chitra’s New York trip was lunch. Hunger pangs dug in when her car entered Holland Tunnel on the way to a rain-soaked Big Apple. Though it was Saturday afternoon, guide and cousin Shalini found a parking spot on Thomson St. She flipped out her iPhone and scanned …
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Don’t take it personally

I was brought up with the habit of sharing. In school there were the textbooks, the bench we sat on, the pencils and erasers, teasing the teachers. At home I had to share the last piece of chicken. As kids we rarely received gifts. On the ethnic new year’s day the …
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Carroms, anyone?

Chitra is mean. It all started with that stupid carrom board*. One fine evening Chitra and I had the urge to go and eat at Gerrard St. [Indian street downtown]. So, with Parvathiammal [our Tamilian friend who has a strong opinion about everything and everyone] in tow, we eased into our …
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Tech-no-logic

A dear friend of mine received a new Blackberry. Till then she had a simple flip phone to receive and make calls. When the phone rang, she’d flip it open and start talking. If she had to make a call all she had to do was punch the numbers on …
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Home is where the heart is!

I like going home. If possible once every year. My home is far away. Roughly 8,500 miles away, across the Atlantic, past the gulf countries, across the Arabian sea, in a tiny state called Kerala at the southernmost tip of India. Going home is always a memorable event. It looks different now. …
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