Copywriter

Digital publisher

Designer / Developer

Design for content. Content for design!

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

A skilled communicator combined with technical proficiency.

CREATIVE SOLUTIONS​

How did I help this financial company launch an initiative to reduce its dependence on print materials and go digital.

INTEGRATED PUBLISHING

Designing content for print, web, and apps. And then connecting the mediums by optimising processes and workflows.

OPTIMIZED PROCESSES

My strategic approach to corporate initiatives saved time and money while leveraging existing workflows and skills.

‘Write’ time at the right place!

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing, instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Driving digital transformation

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.

From the press

Musings from every day life.

Keep that smile!

First thing every morning, I look at myself in the mirror and smile. Then I wash my face, brush my teeth, look at the mirror, and smile again. I can feel the smile spread across my face lighting up my eyes. That warms my heart and prepares me for the…
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Mistress of my soul

All these years, I had bottled up Conscience, the mistress of my soul, deep under multiple layers of fat accumulated over five decades.
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Lotteries. A worthy cause!

I feel good today. Hopefully, my contribution of $100 towards the research of a deadly disease will save someone’s life. That’s the best part. On the other side, research into my lottery buying habits has begun. If an electronic tracker got hold of my life record and played it back,…
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Tech-no-logic

A dear friend of mine received a new Blackberry. Till then she had a simple flip phone to receive and make calls. When the phone rang, she’d flip it open and start talking. If she had to make a call all she had to do was punch the numbers on…
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On making dosa

Dosa is another heavenly food item from India – the land of mystery and more recently, outsourcing! The humble dosa originated in Kerala (South India). Dosas are very thin and crisp and is usually the size of a plate. There are bigger chattis which can produce dosas that hang from…
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Thanksgiving

I first heard about Thanksgiving eight years back. Of course, I was familiar with the literal word, but never gave it much thought. What I knew of Thanksgiving till then was in bits of conversation and stories. And, till recently I presumed Thanksgiving was a religious festival! The first thanksgiving…
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Carroms, anyone?

Chitra is mean. It all started with that stupid carrom board*. One fine evening Chitra and I had the urge to go and eat at Gerrard St. [Indian street downtown]. So, with Parvathiammal [our Tamilian friend who has a strong opinion about everything and everyone] in tow, we eased into…
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Temple of dreams

Getting the opportunity to be a part of building a traditional Krishna temple does not come even once in a lifetime. It did not appear in my wildest dreams! In 1999, when I first heard about the idea of constructing a replica of the Guruvayurappan kshetram [temple] in N. America, it…
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Kissed by a dolphin

The day started early, a few sunrays before six. The sun peeped, ran an eye over Holguin beach, looked up, parted the curtains of our resort room, and summoned me to the window.
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