Digital publisher

Creative storyteller

Strategic thinker

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of publishing instilling in me the finer aspects of writing, editing, proofing, print production, and conducting interviews. Seven years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead for nine years, I taught myself graphic design and gained experience in pre-print production. 

Challenging project

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing trends and raising my standards intuitively. I am well versed in the latest web and interactive technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate marketing publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe usually taken while leveraging existing work flows and software.


The company where I worked launched an initiative to reduce its carbon footprint and go purely digital.


Designing content for print, web, and apps. And then connecting the mediums by optimising workflows.


Some initiatives that saved resources include leveraging existing design skills and optimizing workflows.

Practical. Innovative. Passionate.

My stints in publishing, advertising, marketing, and information technology helped shape my knowledge and expertise in a well-rounded manner. I am adept at finding practical solutions to problems and implementing ideal workflows and end-to-end processes.

Check out the career path [multiple formats].

From the press

Musings from every day life.

This business of marriage

Shortly before I got married, a few of my colleagues put a classified ad in the newspapers. The ad gave my address and family background…


Celestial Dances I – For Arun, the weekend started with Kathakali, followed by nature’s dance in tornado alley, and dancing on the streets in Little…

Holiday blues!

The day I was invited to four Christmas parties may go down in history as the day my weighing scale broke down and cried. That…

Lotteries. A worthy cause!

I feel good today. Hopefully, my contribution of $100 towards the research of a deadly disease will save someone’s life. That’s the best part. On…

Breaking the ice

I resemble an ice carving; silent, apparently lacking human emotions. With persistent global warming it would be a matter of time before I melted away…

What’s in a name?

Very close friends call me “Mad”. Some friends call me “Madhav”. My wife and thousands of my relatives call me “Madhu”, which means honey!


I first heard about Thanksgiving eight years back. Of course, I was familiar with the literal word, but never gave it much thought. What I…

Tiger tales

Our African adventure jogged a few memories. Stories about my grandfather heard in my childhood in bits and pieces. Some narrated by his sons, some…

Is the pen mightier than the word?

When The Pen was born it was placed in an elegant coffin. As it came to its senses it found out that it was immobile,…