Copywriter

Digital publisher

Designer / Developer

Design for content. Content for design!

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

A skilled communicator combined with technical proficiency.

CREATIVE SOLUTIONS​

How did I help this financial company launch an initiative to reduce its dependence on print materials and go digital.

INTEGRATED PUBLISHING

Designing content for print, web, and apps. And then connecting the mediums by optimising processes and workflows.

OPTIMIZED PROCESSES

My strategic approach to corporate initiatives saved time and money while leveraging existing workflows and skills.

‘Write’ time at the right place!

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing, instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Driving digital transformation

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.

From the press

Musings from every day life.

Creative imagination

I read this story and it stayed in my mind. It’s also the punch line in a TED talk. A young teacher was conducting a drawing class for six year olds. At the far end of the class a girl in pig tails sat with her arms around the paper…
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Mundu – The most sensible clothing for men!

Mund. Munde. Mundu. All one and the same thing. In some cases a bit of a rag! In other cases, a delightful piece of attire that keeps the stuffing in! After a long gap I got the chance to wear that ‘delightfully easy to wear’ length of cloth – mundu.…
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Gastronomic weekend

Chitra thrives on excellent cuisine. In her quest to taste the best ethnic foods, she has dragged me across time zones, even countries. As the president of GC7 (Gastronomic Club of Seven), Chitra gets invitations from all over North America. GC7 is made up of seven members spread out in…
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Thanksgiving

I first heard about Thanksgiving eight years back. Of course, I was familiar with the literal word, but never gave it much thought. What I knew of Thanksgiving till then was in bits of conversation and stories. And, till recently I presumed Thanksgiving was a religious festival! The first thanksgiving…
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Sleep Clinic

What comes to mind when you hear the words, ‘sleep’ or ‘a good night’s sleep’? A cozy bedroom with a high four poster bed. Crisp clean sheets. A pocket coil mattress. A warm duvet pulled up to your chin. Then you turn to your side. Supported by a fluffy pillow,…
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The English countryside roads that drove me nuts!

The first time I drove a car was in India. A friend taught me the basics in his father’s 1960 Fiat that had doors opening from the front. The road had no markings. The general sense was as long as one stayed on it one was fine. In Dubai, I…
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Home is where the heart is!

I like going home. If possible once every year. My home is far away. Roughly 8,500 miles away, across the Atlantic, past the gulf countries, across the Arabian sea, in a tiny state called Kerala at the southernmost tip of India. Going home is always a memorable event. It looks…
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Don’t take it personally

I was brought up with the habit of sharing. In school there were the textbooks, the bench we sat on, the pencils and erasers, teasing the teachers. At home I had to share the last piece of chicken. As kids we rarely received gifts. On the ethnic new year’s day…
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