Copywriter

Digital publisher

Designer / Developer

Design for content. Content for design!

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

A skilled communicator combined with technical proficiency.

CREATIVE SOLUTIONS‚Äč

How did I help this financial company launch an initiative to reduce its dependence on print materials and go digital.

INTEGRATED PUBLISHING

Designing content for print, web, and apps. And then connecting the mediums by optimising processes and workflows.

OPTIMIZED PROCESSES

My strategic approach to corporate initiatives saved time and money while leveraging existing workflows and skills.

‘Write’ time at the right place!

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing, instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Driving digital transformation

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.

From the press

Musings from every day life.

I am sorry, it is cancer

Initially it was a search for answers, trying to find the strength to comfort my wife, and coming to terms with what we thought usually happened to someone else. The earliest signs appeared in October 2014 amidst the packing, booking tickets within the sub-continent, buying pieces of Chinese-made Canadian history…
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What’s bugging me?

The flu virus! Physically not yet. The quandary began with the onset of the flu season and advertisements that flustered even the most resolute. This constant bombarding triggered the fear factor which I had, over decades, hidden under layers of positive thoughts. Early in the fall season, my family doc…
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Silver Streak

Summer time. Managers at a popular car franchise wilted under the constant pressure of trying to sell their inventory and promote next year’s stock. After much deliberation they hit upon a plan to target new immigrants. They began scouring the countryside for a racecar driver model to promote their new…
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The power of stories

The power of stories is a Toastmasters speech. In hands of a deft story teller the tale can move hearts and mountains!
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Kissed by a dolphin

The day started early, a few sunrays before six. The sun peeped, ran an eye over Holguin beach, looked up, parted the curtains of our resort room, and summoned me to the window.
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Tiger tales

Our African adventure jogged a few memories. Stories about my grandfather heard in my childhood in bits and pieces. Some narrated by his sons, some gleaned from his diaries I stumbled upon. I heard these tales between the ages of 10 and 18. Most of it is true, for everything…
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Temple of dreams

Getting the opportunity to be a part of building a traditional Krishna temple does not come even once in a lifetime. It did not appear in my wildest dreams! In 1999, when I first heard about the idea of constructing a replica of the Guruvayurappan kshetram [temple] in N. America, it…
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The tea shop

My tharavadu, or the ancestral home on my mother’s side, was built roughly 100 years ago on the outskirts of Ramanattukara in Kerala. Staying there during holidays was like discovering the wonders in a time warp. One day I had to go to Calicut, the nearest big town, an hour’s…
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Tech-no-logic

A dear friend of mine received a new Blackberry. Till then she had a simple flip phone to receive and make calls. When the phone rang, she’d flip it open and start talking. If she had to make a call all she had to do was punch the numbers on…
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