Digital strategy

Content creator

Creative storyteller

Write time at the write place!

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Driving digital transformation

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.


How did I help this company launch an initiative to reduce its carbon footprint and go purely digital.


Designing content for print, web, and apps. And then connecting the mediums by optimising workflows.


My strategic approach to corporate initiatives saved resources while leveraging existing software skills.

How can I help craft your story?

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

Practical. Innovative. Passionate

A skilled communicator combined with technical proficiency.

From the press

Musings from every day life.

Is the pen mightier than the word?

When The Pen was born it was placed in an elegant coffin. As it came to its senses it found out that it was immobile,…

The Butterfly Effect

At the bottom of the bridge over Welland Canal, the overhead sign flashed once. ’30 minutes to 1 hour wait at the Peace Bridge Crossing.’…


A dear friend of mine received a new Blackberry. Till then she had a simple flip phone to receive and make calls. When the phone…

Temple of dreams

Getting the opportunity to be a part of building a traditional Krishna temple does not come even once in a lifetime. It did not appear…

Holiday blues!

The day I was invited to four Christmas parties may go down in history as the day my weighing scale broke down and cried. That…


I first heard about Thanksgiving eight years back. Of course, I was familiar with the literal word, but never gave it much thought. What I…

Kissed by a dolphin

The day started early, a few sunrays before six. The sun peeped, ran an eye over Holguin beach, looked up, parted the curtains of our…

Don’t take it personally

I was brought up with the habit of sharing. In school there were the textbooks, the bench we sat on, the pencils and erasers, teasing…