Content creator

Creative storyteller

Strategic thinker

This is my story

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Challenging project

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.

CREATIVE SOLUTIONS​

How did I help this company launch an initiative to reduce its carbon footprint and go purely digital.

INTEGRATED PUBLISHING

Designing content for print, web, and apps. And then connecting the mediums by optimising workflows.

OPTIMIZED PROCESSES

My strategic approach to corporate initiatives saved resources while leveraging existing software skills.

How can I help craft your story?

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

Practical. Innovative. Passionate

A skilled communicator combined with technical proficiency.

From the press

Musings from every day life.

Sleep Clinic

What comes to mind when you hear the words, ‘sleep’ or ‘a good night’s sleep’? A cozy bedroom with a high four poster bed. Crisp…

On making dosa

Dosa is another heavenly food item from India – the land of mystery and more recently, outsourcing! The humble dosa originated in Kerala (South India).…

Don’t take it personally

I was brought up with the habit of sharing. In school there were the textbooks, the bench we sat on, the pencils and erasers, teasing…

Holiday blues!

The day I was invited to four Christmas parties may go down in history as the day my weighing scale broke down and cried. That…

The Butterfly Effect

At the bottom of the bridge over Welland Canal, the overhead sign flashed once. ’30 minutes to 1 hour wait at the Peace Bridge Crossing.’…

Breaking the ice

I resemble an ice carving; silent, apparently lacking human emotions. With persistent global warming it would be a matter of time before I melted away…

The power of stories

The power of stories is a Toastmasters speech. In hands of a deft story teller the tale can move hearts and mountains!