My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of publishing instilling in me the finer aspects of writing, editing, proofing, print production, and conducting interviews. Seven years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead for nine years, I taught myself graphic design and gained experience in pre-print production. 

Challenging project

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing trends and raising my standards intuitively. I am well versed in the latest web and interactive technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate marketing publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe usually taken while leveraging existing work flows and software.