Copywriter

Digital publisher

Designer / Developer

Design for content. Content for design!

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

A skilled communicator combined with technical proficiency.

CREATIVE SOLUTIONS‚Äč

How did I help this financial company launch an initiative to reduce its dependence on print materials and go digital.

INTEGRATED PUBLISHING

Designing content for print, web, and apps. And then connecting the mediums by optimising processes and workflows.

OPTIMIZED PROCESSES

My strategic approach to corporate initiatives saved time and money while leveraging existing workflows and skills.

‘Write’ time at the right place!

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing, instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Driving digital transformation

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.

From the press

Musings from every day life.

Women are right. Always!

There is no woman in sight. If a man stands in the middle of a forest and says something, is he still wrong? [A quote I borrowed from a speaker in TED.com who in turn took it off a T-shirt which passed him on the street.] The wife is always…
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Kathakali

Celestial Dances I – For Arun, the weekend started with Kathakali, followed by nature’s dance in tornado alley, and dancing on the streets in Little India celebrating India’s cricket win. All in one weekend. Kathakali. Arun’s first memory of this story-play from Kerala was when he was five years old.…
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Thanksgiving

I first heard about Thanksgiving eight years back. Of course, I was familiar with the literal word, but never gave it much thought. What I knew of Thanksgiving till then was in bits of conversation and stories. And, till recently I presumed Thanksgiving was a religious festival! The first thanksgiving…
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Freedom at 10

Women think way far ahead. They plan, plot, and gently let their men loose in a maze that resembles their mind! And those pour souls believe they are getting away with ‘it’. It could be anything from an iPad to an unsupervised visit to Costco or Best Buy. These two…
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Eat my son!

The following account took place in early September. The place: New York, New York. The event: The wedding reception of a dear friend. “Eat, my son. By the time you go back to Toronto, I want you to gain two pounds.” This shocking start to conversation stemmed, unbelievably, from unconditional…
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Breaking the ice

I resemble an ice carving; silent, apparently lacking human emotions. With persistent global warming it would be a matter of time before I melted away without a trace. So I borrowed a page from Barack Obama and decided to ‘change’ become more human. Make history in the process, even if…
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