Content creator

Creative storyteller

Strategic thinker

This is my story

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design. 

Challenging project

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my latest position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.


How did I help this company launch an initiative to reduce its carbon footprint and go purely digital.


Designing content for print, web, and apps. And then connecting the mediums by optimising workflows.


My strategic approach to corporate initiatives saved resources while leveraging existing software skills.

How can I help craft your story?

My assignments in such diverse and inter-connected fields as journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots to find practical solutions, implementing ideal workflows, and maintaining end-to-end processes.

Practical. Innovative. Passionate

A skilled communicator combined with technical proficiency.

From the press

Musings from every day life.

Keep that smile!

First thing every morning, I look at myself in the mirror and smile. Then I wash my face, brush my teeth, look at the mirror,…

Whale watching

Whale watching off the east coast of Nova Scotia.


I first heard about Thanksgiving eight years back. Of course, I was familiar with the literal word, but never gave it much thought. What I…

Freedom at 10

Women think way far ahead. They plan, plot, and gently let their men loose in a maze that resembles their mind! And those pour souls…

Basic rules of driving

Some drivers break rules most of the time; they dismiss road signs, crisscross lane markings, and threaten human beings in other vehicles. Today I will…

99% Canadian

My journey to become Canadian started 20 plus years ago. I was told Canadians are very nice people. The same person told me, in Canada…


Celestial Dances I – For Arun, the weekend started with Kathakali, followed by nature’s dance in tornado alley, and dancing on the streets in Little…

Mistress of my soul

All these years, I had bottled up Conscience, the mistress of my soul, deep under multiple layers of fat accumulated over five decades.