Adobe DPS – On publishing digital content

Adobe DPS is an alternate method to publishing and communicating marketing content to mobile devices. Adobe DPS (Digital Publishing Suite) facilitates a designer to create and publish highly visual, immersive, and stylized content to help drive business and marketing strategies in less than one-third the time and cost of a traditional process.

Background: Existing resources and marketing materials1 on corporate sites are mostly in PDF format. Traditionally, a marketing/email campaign is launched to communicate these promotional pieces1. In the case of an email campaign roughly 27% to 37% of recipients open the email, 1% to 7% click through, and an even lesser percentage view the targeted content. Marketers need to bridge this gap and make content available for multiple devices and platforms; this prompted the search for alternate solutions. Statistics confirm that more web content is ingested through mobile devices and apps are the ideal content delivery mechanism to hand-held devices.

DPS Process: A DPS publication goes through the same design process2 and is published directly as an app from InDesign bypassing the time-consuming IT process. Once the app is downloaded on to the mobile device, content is persistent and just a tap away3! The app, when opened, resembles an iBooks storefront with multiple publications. A notification on the app communicates new publications or updates.

According to case studies conducted by independent agencies, the Adobe DPS is emerging as a powerful tool for presenting engaging content, internal communications, and sales enablement. Publications created with Adobe DPS are designed to complement the existing process not replace it.

Adobe DPS – has three packages (Enterprise, Professional, and Single editions) with different price points. Pros: The DPS leverages inDesign; is a robust platform; leverages existing software (inDesign); one design (landscape and portrait) can be deployed over multiple devices (iPad, Android, BlackBerry). Cons: There is a yearly commitment for the Enterprise edition is very expensive.

  1. Publications include documents, guides, reports, forms, etc.
  2. Adobe DPS leverages existing software (Adobe InDesign) and graphic design skills.
  3. Content is self-contained (multimedia, HTML5) and can be accessed even without internet.

Adobe Digital Publishing Suite, Professional Edition is the off-the-shelf tablet publishing solution for midsize traditional media, business publishers, and membership organizations for creating highly interactive, immersive content and publishing it across a variety of marketplaces and devices – including iPad, Kindle Fire, and other Android™ tablets.

What is Digital Publishing Suite, Professional Edition?

Adobe Digital Publishing Suite, Professional Edition is the off-the-shelf tablet publishing solution for midsize traditional media, business publishers, and membership organizations. Create highly designed, immersive content and publish it across a variety of marketplaces and devices — including iPad, Kindle Fire, and other Android™ tablets.

Plug into your existing enterprise solutions

Digital Publishing Suite (DPS) works with the enterprise-level systems you already have in place. From your current editorial workflow to third-party CRM and sales solutions, DPS lets you leverage your existing processes and tools to increase engagement, conversion, loyalty, and revenue.

What is Adobe Experience Manager?

Adobe Experience Manager is a web content management platform that enables marketers to create, manage, and optimize online customer experiences to build brand, drive demand, and extend reach. Experience Manager offers an intuitive application that enables marketers to easily author, manage, and deliver digitally immersive online experiences to reach and engage customers across web, mobile, and social channels. It includes an easy-to-learn authoring environment with support for in-place editing, drag-and-drop page composition from a rich library of web components, intuitive controls for search engine optimization, and scheduled delivery and landing page optimization, including real-time A/B and multivariant tests.

Within Experience Manager, teams can easily and effectively create, manage, and control valuable digital assets, including dynamic images, text, and video. Using digital asset management capabilities (DAM), files can be saved, approved, searched, accessed, repurposed, and reused across new channels and geographies for extended print, online, mobile, and rich media projects. DAM is tightly integrated with Adobe Creative Cloud allowing direct access to DAM assets from Adobe Photoshop, Illustrator, and InDesign. With versioning and workflow controls, customers can help ensure brand consistency and preserve brand equity across all channels throughout the content creation and publishing process.

Note: Updated. Adobe DPS has since changed and is now part of the Adobe Experience Manager.

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